Sangwoong Hwang
UX Designer
01 about
I am an experienced designer creating meaningful solutions at the intersection of design and technology. I have led the development of a global platform service from concept to commercialization
and worked on innovative projects leveraging cutting-edge technologies.
Proficient in the end-to-end product design process,
I also have extensive experience collaborating across teams.
02 works
03 Resume
Principal UX Designer
Samsung Electronics
2020~Present
CX-MDE Center | Global Marketing Office
2015~2019
UX Center | Corporate Design Center
2005~2014
UX Lab | Digital Media R&D Center
[SmartThings]
Global smart home platform with 300M+ users
Explore Feature | CX Part Leader (2022 – 2023)
• Designed interactive content to fertilize use functions and purchase products across in-app generating 542K+ views and 24K+ likes
• Supported user acquisition and new B2B partnerships through engaging content strategy on Samsung.com
UX Standardization | UX Part Leader (2020 – 2021)
• Led the development and cross-functional adoption of SmartThings UX/UI design system
• Improved UX consistency and scalability across multiple devices and services
Life Services (Energy & Air) | UX Lead (2018 – 2021)
• Launched AI-driven home automation Services (Energy & Air)
• Conducted qualitative research and proposed future-oriented features such as family care
[Bixby]
Persona & Voice Interaction Design | UX Designer (2016)
• Defined the voice agent persona and designed voice interaction for Bixby
• Contributed to the first-generation launch of Samsung's AI voice assistant on flagship mobile devices
[Research Projects in Emerging Technologies & Education]
Intelligent Multimodal Interaction | UX Lead (2016 – 2017)
• Delivered future-facing interaction concepts and R&D on next-gen models (gesture, gaze, voice) for VR and robotics
B2B Educational Interaction Design | UX Designer (2013 – 2014)
• Designed mobile, tablet and e-board-based digital textbook interactions for classroom environments focused on supporting teacher and student
