Sangwoong Hwang
UX Designer
01 about
I am an experienced designer creating meaningful solutions at the intersection of design and technology. I have led the development of a global platform service from concept to commercialization
and worked on innovative projects leveraging cutting-edge technologies.
Proficient in the end-to-end product design process,
I also have extensive experience collaborating across teams.
02 works
03 Resume
2020 ~ Present
Principal UX Designer
Global Marketing Office & Corporate Design Center,
Samsung Electronics
• SmartThings Explore | CX Part Leader
Gaining 542K+ views and 24K+ likes by designing in-app and online (Samsung.com) interactive contents feature. Contributed to gaining new subscribers and partnerships for SmartThings.
• SmartThings Design System | UX Part Leader
Designed and operated standard guides to enhance UX consistency and usability for a home automation platform with over 350 million subscribers.
2012 ~ 2019
Senior UX Designer
Corporate Design Center,
Samsung Electronics
• SmartThings Life Service | UX Lead
Successfully launched SmartThings Energy and Air services, which save energy and manage air quality by comprehensively managing home appliances. Conducted user research and suggested a concept for the family care service of SmartThings Life.
• Multimodal Interaction & Bixby | UX Lead
Conducted research on multimodal interaction for application to VR and Robots using gesture, eye-gaze, and voice interactions. Contributed to the launch of Bixby through the persona definition and voice interaction design of the voice agent, and provided a robot interaction guide for the future robot business.
2005 ~ 2011
UX Designer
Digital Media R&D Center
Samsung Electronics
• Convergence Service | Individual Contributor
Designed a convergence service that connects home appliances and media products to the network and utilizes data. Conducted user research in various fields such as entertainment, healthcare, commerce, productivity, education, and sustainability, and proposed commercialization through concept prototypes and usability tests. Afterwards, the concept was developed through Samsung Connect and finally into SmartThings.
